For most healthcare practices, one of the biggest challenges in successfully running their businesses is to attract patients while keeping the patient acquisition cost low. However, if they have a website through which patients can find them online, it’s much easier to acquire new patients without spending a lot on advertisements and promotions. But the fact is that more than creating a website is needed. It would help if you also optimized it so that more and more patients can find you online and reach your practice. How can I do it? Here are the 7 tips for optimizing your healthcare website in 2023.
7 Tips for Optimizing Your Healthcare Website
- Make your Website Mobile Responsive:
- Make Sure Your Website is 100% Functional:
- Focus on Local SEO
- Post Informational Blogs on Your Website
- Optimize On-Page SEO
- Build Authority Links
- Optimize Website Speed
1- Make your Website Mobile Responsive:
As a healthcare business, you should realize that most people searching for you online will be searching on mobile devices. That’s why it’s essential to build a mobile-responsive healthcare website. Only then will you be able to make your website genuinely user-friendly? A mobile responsive website offers the best experience to online visitors in terms of UI and greatly helps with SEO.
2- Make Sure Your Website is 100% Functional:
Most healthcare businesses often need to pay more attention to the functionalities of their websites. For instance, if you have an appointment booking feature on your healthcare website, then make sure to check if it’s working fine regularly or if there is any issue or error that’s occurring. Moreover, make sure that your healthcare website is live and online 24/7/365 because if it is down for some reason, it will cost you more than what you are anticipating. Always buy a good web hosting package from a reliable web hosting company. In addition, buy a premium SSL certificate rather than a free one to secure your website.
3- Focus on Local SEO:
For those healthcare businesses looking for patient acquisition, there is no better, more effective, and cheaper way than local SEO. Most patients often search for hospitals and practices online using the search team “Near Me”, and that’s where local SEO comes into play. By optimizing your website for local SEO, you can expect a significant number of inbound leads coming your way.
Ensure your healthcare business is listed in online healthcare directories like NHS and HealthNet. Moreover, it would help if you optimized your Google Business profile with keywords that your patients could use for online searches. It would help if you also considered getting reviews on your Google Business profile from patients you have already served.
4- Post Informational Blogs on Your Website:
A healthcare business with a solid content marketing strategy can only thrive in the internet space. And when it comes to content marketing, the best method for healthcare businesses is adding blogs to their healthcare websites. In 2023, if you don’t have a blog on your healthcare website, you are losing traffic that can be potential leads and conversions.
Adding informational healthcare blogs not only helps you reach out to those who can be your potential patients, but it also helps with SEO. For instance, if someone is reading a “heart attack symptoms” blog on your website and finds symptoms in him, you can smartly position your healthcare practice in that blog so that he can conveniently reach out to you for diagnosis or treatment.
5- Optimize On-Page SEO:
Whether you have the best design website or premium web hosting, if your on-page SEO needs to be done right, anything else barely matters. On-page SEO is the core of search engine optimization, and with it, you can expect your website to rank on search engines. So make sure to research keywords well and use them appropriately on web pages so your business can get ranked for them. Moreover, ensure that you refrain from doing keyword stuffing during on-page optimization because it will hurt your website SEO badly.
6- Build Authority Links:
Building backlinks is easy, but building authority backlinks requires effort, time, and money. Gone are those days when the number of backlinks matters; nowadays, only authority matters. As a healthcare business, you should put effort into finding authority link-building opportunities. Moreover, we should consider spending money on guest posting on high-authority healthcare blogs and news websites for increased domain and page sources.
In addition, consider building backlinks on online forums and Q & websites where people generally ask questions and recommendations regarding healthcare.
7- Optimize Website Speed:
The loading speed of your healthcare website matters in a lot of ways. Firstly, it can impact your SEO as it is one of Google’s 200 ranking factors. Secondly, the website loading speed can affect the visitors’ experience.
Assume you opened a healthcare website, and it’s been ten seconds and still loading. Would you wait for ten more seconds or move on to the following website?
Let’s be honest; you will move on to the following website!
So you see how vital website speed is for your business. Optimizing image sizes, minimizing the number of HTTP requests, and upgrading your hosting plans are ways to maximise your healthcare website speed.
Frequently Asked Questions (FAQs)
How can I improve my website health?
The best and most straightforward way to improve the health of your healthcare website is to use Google Analytics. With Google Analytics, you can track how visitors interact with your website; based on that, you can make improvements.
What does a professional healthcare website look like?
A professional healthcare website is a website that is mobile responsive and has an interactive user interface. Moreover, it includes content that can help visitors with the information and details they want.